自2011年中宣部等五部委向全国新闻战线发出“走基层、转作风、改文风”(简称“走转改”)的号召以来,各新闻媒体展开了形式多样的“走转改”活动。本文通过案例解析,认为“走转改”是忠实履行马克思主义新闻观的必然要求,是践行群众路线、增强新闻报道吸引力、感染力的重要途径,更是加强队伍建设的有效举措。 Since 2011, when the Central Propaganda Department and other five ministries and commissions have issued the call to “take the grassroots units, change their style of work and change the style of writing” (the abbreviation “take a turn for the better”) to the national news front, various news media have launched various forms of “ Go change ”activities. Through case analysis, this paper argues that “turning around to change” is an inevitable requirement of loyally fulfilling Marxism news outlook, an important way to practice the mass line, enhance attractiveness and contagion of news reports, and it is also an effective measure to strengthen team building. .