2000年对于中国汽车消费来说应该算是一个分水岭,汽车真正进入百姓家庭大概也是从这个时间点开始。在印象中,从2000年以后,德系MBA三家就逐渐占领了中国消费者的视野,德国货成了中国消费者购买豪华轿车的首选。这其中包括了德系品牌强大的市场公关宣传和品牌内部产品划分等方面的功劳,想把生意做大的前提是站稳脚跟,按照今天的市场表现来看,德系当年的跟儿站得很稳。到今天,仍然有一些人会认为美国车是耗油且操控不好的代名词。其实有这样观 2000 for China’s automobile consumption should be regarded as a watershed, the car really into the people’s homes probably from this point in time. In the impression, from 2000 onwards, the German MBA three gradually occupy the Chinese consumer perspective, German goods became the first choice of Chinese consumers to buy luxury cars. This includes a strong German brand marketing public relations and brand internal product differentiation and other credit, want to enlarge the business premise is to gain a firm foothold, according to today’s market performance, the German stand with the year Very stable. To this day, some people still think that American cars are synonymous with fuel consumption and poor handling. In fact, this view