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作为文化事业的重要组成部分,地方媒体在区域文化传承中一直具有重要的地位和作用。在文化全球化和媒体数字化的时代背景下,面对多元文化态势和多重价值体系的交融与碰撞,地方媒体在区域文化积累、文化传播、文化选择、文化创新等方面呈现新的特色。发挥新的价值功能的同时,地方媒体传承区域文化的问题也日益凸现。如何坚持文化属性,扮演好传统区域文化的守望者与传承者,是地方媒体在多元文化时代的重要职能。
As an important part of cultural undertakings, local media has always played an important role in the regional cultural heritage. Under the background of cultural globalization and media digitization, in the face of the blending and collision of multicultural and multi-value systems, local media present new characteristics in terms of regional cultural accumulation, cultural diffusion, cultural choices and cultural innovation. While giving play to the new value function, the problems of local media inheriting the regional culture have also become increasingly prominent. How to uphold the cultural attributes and play a good watchman and successor in the traditional regional culture is an important function of local media in the multicultural era.