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作为新兴的传播手段,微博在媒体发展迅速的今天呈现出了欣欣向荣的态势。互联网的诞生让我们实施了快速的生活节奏,而微博的到来,进一步加快了人们的生活节奏。作为一种新的信息传播形态,微博的传播速度是呈立方式的增长的,远远超过了传统媒体时代中的任何一种媒介产品的传播速度和广度。微博的出现,给企业管理者一个考虑新的传播形态给予企业营销发展的机会。微博营销是营销策略中一种现代化的新兴营销手段,通过微博这个平台来推广品牌,微博传播可以提升公司的人性化形象,扩大品牌的影响力,已经成为现代企业的重要选择。微博营销时代已经到来,那么微博营销究竟为什么有这么大的吸引力呢?微博营销又有什么作用呢?
As a new means of communication, microblogging in today’s rapid media development has shown a thriving situation. The birth of the Internet let us implement a rapid pace of life, and the advent of microblogging to further accelerate the pace of people’s lives. As a new form of information dissemination, the propagation speed of Weibo has risen in a cubic way, far exceeding the speed and breadth of any media product in the traditional media era. The emergence of microblogging, giving business managers to consider a new form of communication to give business marketing opportunities. Microblogging marketing is a modern and emerging marketing tactic in marketing strategy. Through the microblogging platform to promote the brand, weibo microblogging can enhance the humanized image of the company and expand the influence of the brand, which has become an important choice for modern enterprises. Microblogging marketing era has come, then microblogging marketing why so much the attraction? Microblogging marketing what role?