改革开放30年,中国东南沿海开放城市呈现出快速的经济增长态势,走出了各具特色的区域经济发展道路,其中最具代表性的是“苏南模式”、“温州模式”和“珠三角模式”。这些区域经济的发展,见证了经济强镇崛起的奇迹,而推动小镇经济发生翻天覆地变化的其中一只推手,就是品牌建设。品牌创建现象在中国当下城市化进程中有一定的现实意义,城镇品牌创建已是我国经济发展不可或缺的力量,已是小镇经济发展的必由之路。 In the 30 years since the reform and opening up, China’s open coastal cities in southeastern China have shown rapid economic growth and stepped out of distinctive regional economic development paths. Among them, the most representative ones are Jiangsu Sunan Model, Wenzhou Model, And “Pearl River Delta Model”. The development of these regional economies has witnessed the miracle of the rise of a strong economy. One of the promoters pushing forward the economy in a small town is brand building. The phenomenon of brand building has certain realistic significance in the current urbanization process in China. The creation of urban brand is an indispensable force in the economic development of our country and is the only way for the economic development of the town.