本文首先说明什么是图书情报的宣传,继而阐明图书情报宣传的必要性和可能性。图书情报的宣传有其独特的方式方法,进行多种多样的图书情报宣传是切实可行的和行之有效的。成立全国性的图书情报宣传部门是图书情报事业发展的必然,要借鉴国外图书情报宣传之经验,走具有我国特色的图书情报宣传之路,以我们自身的发展来证明我们的存在价值。 This article first explains what is the promotion of library information, and then clarifies the necessity and possibility of library information publicity. The propaganda of library and information has its unique ways and means. It is practicable and effective to carry out a great variety of library and information publicity. The establishment of a national propaganda department of library and information is the inevitable development of the cause of library and information services. We should learn from the experience of foreign library and information publicity and take the road of library and information publicity featuring Chinese characteristics to prove our existence value with our own development.