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本文将敦煌传统文化中的音乐、美术、舞蹈三元素完美结合起来,应用在酒瓶包装的设计当中,创造出富有敦煌特色的酒瓶包装设计方案。设计师掌握和运用现有物质文化成果和精神文化成果的能力,构成了设计师的文化底蕴。审美是建立在现实文化基础之上的。包装设计巧妙地运用各种表现手段,对文字、色彩、结构以及材质等设计元素加以重新整合,传达出不同的心里感受,体现出不同的审美价值。
This article perfectly combines the three elements of music, art and dance in the traditional culture of Dunhuang and applies it to the design of wine bottle packaging to create a wine bottle packaging design scheme full of Dunhuang characteristics. The designer’s ability to master and utilize existing material and cultural achievements and spiritual and cultural achievements constitutes the cultural heritage of the designer. Aesthetic is based on the reality of culture. Packaging design clever use of various means of expression, text, color, structure and material design elements to be re-integrated to convey a different feeling in the heart, reflecting the different aesthetic value.