著名广告研究专家拉里·莱特曾说过:“未来的营销之战将是品牌之战,是获取品牌主导地位而进行的竞争。”在现代市场营销中,品牌的巨大震撼力已经不容置疑,企业只有根据内部条件和外部环境的变化,运用正确的品牌策略,选择恰当的品牌营销模式,才能保证企业成功,也才能提升企业的竞争力。 Larry Wright, a well-known advertising research expert, once said: “The future marketing battle will be the battle of the brand and the competition for gaining the dominance of the brand.” In the modern marketing, the tremendous power of the brand is undeniable, Only under the internal conditions and the external environment changes, the use of the correct brand strategy, select the appropriate brand marketing model in order to ensure business success, but also to enhance the competitiveness of enterprises.