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媒体联动提高传媒效果如今,媒体间的竞争越来越激烈,当越来越多的媒体向多样化、分散化的方向发展的同时,也有媒体之间正走向相互融合、合作。近年来就出现了一些电视台与报纸合作的事例,如《北京青年报》与中央电视台等单位经常就某一重大新闻事件联合采访,同期播出:或相互供稿,互通有无,反响颇佳。1997年《大众生活报》(原《生活日报》)开设了“新闻联动”栏目,采用全天候开放式的
Media linkage to improve media effectiveness Today, competition among media is increasingly fierce. While more and more media are moving toward diversification and decentralization, there are also media that are moving towards mutual integration and cooperation. In recent years, there have been some examples of cooperation between TV stations and newspapers. For instance, Beijing Youth Daily and CCTV and other units frequently conducted joint interviews on certain major news events and broadcasted during the same period: Or they contributed to each other, whether they exchanged information or not, and the response was quite good. In 1997, the “Popular Life News” (formerly the “Life Daily”) opened the “News Linkage” section and used all-weather open