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为了解中国市场的未来大趋势,国家体改委研究所等单位最近完成了对全国26499户居民家庭的消费情况调查。从调查数据分析看,有以下几个启发性结论:1、城乡居民消费由对生活必需品消费为主开始转向对非必需品消费为主。2、非生活必需消费品的需求,在个人收入出现分化后,需求层次和梯度拉大。同时又由于中国居民消费的一些社会、心理的故有特性,使得对非必需品的需求波动很大,即要么无力购买;持币待购,要么—旦需求形成,就一哄而上。3、国外消费品的进口,使中国的消费需求引导越来越大,特别是名牌效益日渐显著。4、消费需求换代与产品性能换代的速度不断加快,并且,它以消费品中新技术含量的上升为实现前提。通过数字看市场,还会得出更多更具体的结论。这里我们选登两个统计表,供读者自己分析。
In order to understand the future trend of the Chinese market, the National Research Institute of Economic Restructuring and other units recently completed a survey of the consumption of 26,499 households across the country. From the survey data analysis, there are several enlightening conclusions: 1. The urban and rural residents’ consumption has shifted from the consumption of essential necessities to the consumption of non-essential products. 2. The demand for non-living consumer goods, after the differentiation of personal income, the level and gradient of demand have increased. At the same time, because of the social and psychological characteristics of Chinese residents’ consumption, the demand for non-essential goods fluctuates greatly, that is, they either cannot afford to buy; if they hold money, they will be able to do so. 3. The import of foreign consumer goods has led to an increase in China’s consumer demand guidance, especially as brand name benefits have become increasingly significant. 4. The speed of replacement of consumer demand and the upgrading of product performance is accelerating, and it is based on the premise of the increase in the content of new technologies in consumer products. Looking at the market through numbers, more specific conclusions will be drawn. Here we select two statistical tables for readers to analyze.