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近年来,精美、实用、方便、健康的电热水壶开始走进千家万户,成为日常生活小家电用品。资料显示,以城镇居民30%的拥有率计算,电热水壶每年的市场容量应在3000万只以上,若以单价100元计,应有10亿元的市场份额。但是,目前国内只有6%左右的家庭适用电热水壶,市场容量每年仅在600万—700万只之间徘徊,其市场前景和市场潜力巨大。今后3年销售额每年的增长速度会达到30%以上,预计电热水壶销量突破1000万台,市场规模将达20亿元。
In recent years, exquisite, practical, convenient, healthy electric kettle began to go into every household, a small daily necessities appliances. Data show that 30% of urban residents in the rate of ownership, electric kettles annual market capacity should be more than 30 million, if the unit price of 100 yuan, there should be 1 billion yuan market share. However, at present, only about 6% of domestic households are suitable for electric kettles, and the market capacity is only hovering between 6 million and 7 million each year. Its market prospect and market potential are huge. The next three years annual sales growth rate will reach 30% or more, is expected to electric kettles sales exceeded 10 million units, the market size will reach 2 billion yuan.