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针对传统企业竞争战略理论及其创新研究的不足,基于利益相关者理论及我国企业所面临的客观环境,对金融危机下我国企业进行战略创新的必要性、具体内涵及内在机理进行了系统、深入的研究。首先从理论和实践两方面论证了战略创新是新经济背景下中国企业的制胜之道之一。然后,系统探讨了金融危机下我国企业战略创新的具体内涵,即从战略高度对股东/投资人、员工、客户和竞争者之外的更广泛意义上的利益相关主体——政府和社会大众——加以考虑并将企业政府关系和企业社会责任有机整合到企业的整体竞争战略框架之中,从而实现二者与传统商品市场竞争战略间的有机整合。随后,深入剖析了前述战略创新的内在机理,即企业政府关系、企业社会责任与商品市场竞争战略间的静态匹配、动态调适与整体最优。
Aiming at the shortcomings of the traditional enterprise competitive strategy theory and its innovative research, based on the stakeholder theory and the objective environment facing Chinese enterprises, the necessity, specific connotation and internal mechanism of the strategic innovation of Chinese enterprises in the financial crisis are systematically and deeply studied Research. First of all, it demonstrates that strategic innovation is one of the ways for Chinese enterprises to win their victory in the new economy from two aspects of theory and practice. Then, it systematically explores the concrete connotation of the strategic innovation of Chinese enterprises under the financial crisis, that is, from a strategic perspective to the wider stakeholders such as the government and the general public outside the shareholders / investors, employees, customers and competitors - - To consider and integrate the corporate government relations and corporate social responsibility into the overall competitive strategy framework of the enterprise so as to realize the organic integration between the two and the traditional commodity market competition strategy. Afterwards, the inherent mechanism of the above-mentioned strategic innovation is deeply analyzed, that is, the static matching, dynamic adjustment and overall optimality between the enterprise government relations, the corporate social responsibility and the commodity market competition strategy.