近年来,随着社会的发展和科技的进步,电力行业实现了跨越式发展,特高压电网的投产运营、城市配电线路的不断升级、电气设备的更新换代、企业员工素质的不断提高。但是,同许多国有大型企业一样,在解决改革创新、开拓市场等问题上仍有待提高。随着市场经济的不断发展,电力企业也必须要通过深化改革来满足客户对供电服务日益增长的需求。与此同时,随着政府对供电监管力度的加大,电力企业面临着越来越紧迫的改革压力,供电企业营销模式转变已势在必行。电力营销的现状观念相对滞后,服务意识有待超前。在计划经济时代,电力企业一直处于垄断地位并且政企不分,更多的扮 In recent years, with the development of society and the advancement of science and technology, the power industry has achieved leapfrog development, the commissioning and operation of UHV power grids, the continuous upgrading of urban distribution lines, the upgrading of electrical equipment, and the continuous improvement of the quality of employees. However, like many large state-owned enterprises, there is still room for improvement in resolving the problems of reform and innovation and opening up the market. With the continuous development of market economy, power companies must also deepen the reform to meet the growing customer demand for power services. In the meantime, as the government strengthens the regulation of power supply, power companies are under pressure to reform more and more urgently. It is imperative to change the marketing mode of power supply enterprises. The concept of the status quo of power marketing is relatively lagging, service awareness to be ahead. In the era of planned economy, power companies have been in a monopoly position and regardless of government and enterprises, more play