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近几年来,网络新媒体市场规模年均增幅超过40%。截至2016年12月,中国网络视频用户的规模达到5.45亿,占网民总数的74.5%,其中手机视频用户接近5亿。互联网正加速重构媒体格局和舆论生态,与之相关的新技术、新应用不断取得新突破,大数据、云计算、移动互联、人工智能迅速发展,虚拟现实(VR)、增强现实(AR)、全景视频、沉浸式观看正在兴起,4G时代方兴未艾,5G网络指日可待。传统媒体面临的竞争更为激烈,受众日渐分流,广告收入逐年下降。广播电视与新媒体融合发展的任务更为紧迫,已经到了向纵深推进的关键阶段。
In recent years, the market size of online new media has increased by more than 40% annually. As of December 2016, the number of online video users in China reached 545 million, accounting for 74.5% of the total number of Internet users, including nearly 500 million mobile video users. The Internet is speeding up the reconstruction of the media landscape and the ecology of public opinion. New technologies and new applications related to it are making new breakthroughs. Big data, cloud computing, mobile Internet and artificial intelligence are rapidly evolving. Virtual reality (VR), augmented reality (AR) , Panoramic video, immersive viewing is on the rise, 4G era in the ascendant, 5G network just around the corner. The competition facing the traditional media is more fierce, the audience is diversifying and the advertising revenue declines year by year. The task of integrating the development of radio and television with new media is even more urgent. It has reached a crucial stage of advancing in depth.