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为了清楚了解大学生的消费状况,把握大学生生活消费的心理特征和行为导向,我们在常州大学城的三所职业技术学院学生中进行了一次消费现状问卷调查。大学生的基本生活消费大体上是现实的、合理的。但离散趋势明显,个体差异大,这主要是生源来自全国各地,由于家庭情况的不同和消费习惯的差异造成的。这些结论有利于高校教育工作者了解和认识大学生消费行为的基本特征并据此加以正确引导。在以寄生性消费为主的大学生中,培养大学生独立的理财能力、科学的价值观应是当务之急。
In order to understand the consumption status of undergraduates and grasp the psychological characteristics and behavior orientation of undergraduates living consumption, we conducted a questionnaire survey on consumer status in three vocational and technical college students in Changzhou University City. The basic living expenses of college students are generally realistic and reasonable. However, the trend of discrete obvious, individual differences, mainly because students from all over the country, due to differences in family circumstances and consumer habits caused by the difference. These conclusions are conducive to college educators understand and understand the basic characteristics of undergraduate consumer behavior and accordingly correctly guide. Among the undergraduates who take parasitic consumption as the mainstay, cultivating the independent financial management ability of college students and scientific values should be the top priorities.