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本文运用SWOT分析法来分析新疆维吾尔自治区(以下简称新疆)在旅游开放建设的过程中的优劣势、机会及威胁。得出以下结果:其优势是:可供开发利用的旅游资源十分丰富、拥有穆斯林市场的优势、旅游经济发展迅速、旅游资源开发的交通条件较好和独特的民俗文化;其劣势主要是:宗教禁忌较多、新疆旅游资源开发的成本较高、自然环境大多数较恶劣,生态较脆弱、新疆旅行社当前面临的挑战比较多且旅游产品单一、经济总体落后;其机会主要是:对口支援政策、“丝绸之路经济带”战略、国家以及自治区政策的支持以及大型国际活动的举办;其威胁主要是:区域竞争激烈、周边环境的不稳定和对民族文化的原真性的破坏。
This article uses SWOT analysis to analyze the strengths, weaknesses, opportunities and threats of Xinjiang Uyghur Autonomous Region (hereinafter referred to as Xinjiang) in the process of opening up tourism. The following are the results: The advantages are: abundant tourism resources for development and utilization, advantages in the Muslim market, rapid development of tourism economy, better traffic conditions for tourism resources development and unique folk culture. The disadvantages are mainly: religion More taboos, the cost of developing tourism resources in Xinjiang is higher, most of the natural environment is harsh, and the ecology is more fragile. There are many challenges currently faced by travel agencies in Xinjiang and tourism products are single, and the economy is generally laggard. The opportunities are mainly: counterpart support policies, The Silk Road Economic Belt strategy, the support of the state and the autonomous region policies, and the holding of major international events are the main threats to the regional competitiveness, the instability of the surrounding environment and the destruction of the authenticity of the national culture.