桑拿洗浴业和美容业正以锐不可挡之势向前发展,金海岸、杰特曼、世纪王朝、阳光等俱乐部的女部纷纷扩大经营面积,护肤美体项目也成为了女部重要的收入来源。女性桑拿与水疗的竞争在所难免,女性桑拿若想从目前的竞争中获取优势地位,品牌形象的建设刻不容缓。在太原市的桑拿行业中一直存在着淡化女性桑拿消费的特点,即便是世纪王朝也只是在空间规模上得以扩充、给予一定的重视;海外海虽然在装修上技高一筹,但遗憾的是,他们并没有把真实意义上的女 Sauna and bathing industry and the beauty industry are moving forward with the unstoppable trend. The women’s clubs in the Gold Coast, Jettman, Century Dynasty and Sunshine Club have all expanded their business operations. Skin care and body care projects have also become an important source of income for the women’s department . The competition between female sauna and spa is inevitable. If the female sauna wants to gain the dominant position from the current competition, the construction of the brand image should be urgently needed. In the sauna industry in Taiyuan, there is always the characteristic of desalinating female sauna consumption. Even though the dynasty of the century can only be expanded on the scale of space, giving some attention; although the overseas sea is superior in decoration, it is regrettable that, They did not put the real meaning of the girl