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创意是对原有事物进行加工处理,生成新而有用的东西的能力。创意不是普通意义上的简单认识行为,而是一个艰难曲折、纷繁复杂的认识过程,是带有丰富而又深刻哲学色彩的现实性活动。真正的创意,具有科学性,反映并揭示现实事物存在和发展的客观规律,是求真;具有道德性,恪守并弘扬人性伦理、社会伦理和生态伦理,是扬善;具有唯美性,反映并体现主体与客体、客观性与社会性、合规律性与合目的性、感性与理性的统一,是致美。成功的创意是求真扬善致美三者的辩证统一。
Creativity is the ability to process existing things and generate new and useful things. Creativity is not a simple cognitive act in the ordinary sense, but a difficult and complicated process of cognition and a realistic activity with rich and profound philosophical overtones. True creativity, scientific, objective laws reflecting and revealing the existence and development of real things are truth-seeking; morality, adherence to and promotion of human nature ethics, social ethics and ecological ethics are good works; Reflecting the unity of the subject and the object, the objectivity and sociality, the compliance and the objectivity, the sensibility and the rationality, it is to the United States. The successful idea is the dialectical unity of seeking truth and promoting beauty.