在国际文化贸易不断发展的今天,拥有代表性文化行业对于一国的对外文化贸易乃至文化产业整体都有着积极的影响。中国文化产业虽然起步较晚但发展迅速,对外文化贸易出口量也跃升至世界第一。但是中国文化产业始终缺乏一个在国际市场上具有较强竞争力和影响力的代表性文化行业,这就使中国在对外文化贸易中失去了一些优势,因此培育代表性文化行业将会成为中国发展对外文化贸易的一个新的侧重点。 With the continuous development of international cultural trade, the representative cultural industry has a positive impact on a country’s foreign cultural trade and even the cultural industry as a whole. Although China’s cultural industry started relatively late but its development was rapid, its export volume to foreign cultural trade jumped to the top in the world. However, the Chinese cultural industry has always lacked a representative cultural industry with strong competitiveness and influence in the international market. This has left China with some advantages in foreign cultural trade. Therefore, cultivating a representative cultural industry will become a development of China A new focus of foreign cultural trade.