多元化战略是企业通过拓展产品种类和市场范围,同时在几个不同的业务领域从事生产和经营活动,在更多的细分市场中满足消费者的个性化需求的一种战略形式。多元化战略是与专业化经营战略相对的一种企业发展战略,是企业在原主导产业范围以外的领域从事生产经营活动。多元化战略在分散经营风险和充分利用企业过剩资源等方面有着独特优势,在现代社会中企业多元化发展战 Diversification strategy is a strategic way for an enterprise to meet the personalized needs of consumers in more market segments by expanding product range and market scope while engaging in production and business activities in several different business areas. Diversification strategy is a kind of enterprise development strategy that is opposite to specialization management strategy. It is an enterprise that engages in production and business activities outside the original dominant industries. Diversification strategy has unique advantages in diversifying business risks and making full use of surplus resources of enterprises. In the modern society, diversified development of enterprises