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伴随着经济全球化的不断发展,世界各民族和区域文化受外来文化的影响逐渐增大,本土文化与外来文化不断发生碰撞与融合。同时,两者的竞争也日益激烈。平面设计也受到全球化的影响,社会的发展为平面设计提供了自由的思考和发散空间,但全球化的影响使得外来文化以及符号语言在一定程度上扰乱了设计思维,因此这类影响对平面设计来说并不是好的影响。本文简要阐述了平面设计中符号语言的应用,及其重要性。并据此认真分析了符号语言在平面设计中的意义。
With the continuous development of economic globalization, the influences of foreign cultures on various ethnic groups and regional cultures in the world have been gradually increasing. Local cultures and foreign cultures continue to collide and integrate. At the same time, the competition between the two is also getting fiercer. Graphic design is also influenced by globalization. The development of society has provided space for thinking and divergence in graphic design. However, due to the impact of globalization, foreign cultures and symbolic languages disrupt design thinking to a certain extent. Therefore, Design is not a good influence. This article briefly describes the application of symbolic language in graphic design and its importance. Based on this, we carefully analyze the meaning of symbolic language in graphic design.