“电子商务时代,企业如何借助网络的低成本实现渠道扩张,从而达到迅速撬动市场的目的?”是每一个鞋企需要面对的问题。2011年以来,随着网-购普及和深入,鞋类B2C的发展明显提速,众多制鞋企业纷纷高调宣布,将加大电子商务的开拓力度,从对电子商务的不屑一顾,到如今对电子商务的渴望,鞋企的态度可谓发生了180度的转弯。可以预见的是,一场由电子商务引发的营销变革已经在我国的制鞋行业中掀起。 “E-commerce era, enterprises how to use the network to achieve low-cost channel expansion, so as to achieve the purpose of quickly leveraging the market?” Is every shoe need to face the problem. Since 2011, with the popularization and deepening of net-purchase, the development of footwear B2C has obviously accelerated. Many shoe-making enterprises have announced in a high-profile manner that they will step up their efforts in e-commerce. From the disdain for e-commerce to today’s E-commerce desire, shoe attitude can be described as a 180-degree turn took place. It is foreseeable that a marketing change triggered by e-commerce has been set off in China’s shoe-making industry.