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名牌战略给企业带来的深远效应 ,以及名牌的含金量已被中国越来越多的企业家所认同。实践证明 ,名牌战略不仅是通向消费者的“通行证” ,而且是中国企业走向 2 1世纪的桥梁
The far-reaching effect brought by brand strategy to enterprises and the gold content of famous brands have been recognized by more and more entrepreneurs in China. Practice has proved that brand-name strategy is not only a “passport” to consumers but also a bridge between Chinese enterprises and the 21st century