摩根士丹利在其发布的《中国互联网报告》中毫不隐讳地指出,中国是一个以手机为中心的互联网市场。无疑,4.5亿手机用户使中国成为了全世界最大的手机营销平台。如此庞大数量的用户数成为汽车营销效果的基础保障,无线在深度沟通和主动传播上的优势更是使汽车营销从普通的品牌构建营销过渡到用户与品牌的深度沟通,从而进一步成为精准营销的重要手段。 Morgan Stanley pointed out in its China Internet Report that China is a mobile phone-centric Internet market. No doubt, 450 million mobile phone users in China have become the world’s largest mobile marketing platform. Such a large number of users as the basis for car marketing effectiveness of the guarantee, the depth of wireless communication and active communication on the advantage of making the car marketing from ordinary brand building marketing transition to the user and brand of deep communication, so as to further become a precision marketing Important means.