论文部分内容阅读
随着人们生活水平进一步提高,人们的生活也更加的丰富多彩,对旅游的需求也越来越大。另外旅游具有加大的经济效益,能够成为一个城市甚至是一个国家的经济。旅游文化对发展旅游业来说非常的重要,是保证旅游业继续发展的不竭动力。旅游文化的创新实质上是人的创新。要进行旅游文化的创新重点是发掘旅游资源以及进一步的提升。本文通过阐述旅游文化创新的现实意义,然后具体的介绍旅游主题文化创新,旅游客体文化创新以及旅游介体文化创新这三个方面。
With the further improvement of people’s living standards, people’s life is also more colorful and more and more demand for tourism is growing. In addition, tourism has increased economic benefits and can become a city or even a country’s economy. Tourism culture is very important for the development of tourism and an inexhaustible motive force for ensuring the continued development of the tourism industry. Tourism and cultural innovation is essentially human innovation. The focus of innovation in tourism culture is to explore tourism resources and further enhance them. This article elaborates the realistic significance of tourism culture innovation, and then introduces the three aspects of tourism theme culture innovation, tourism object culture innovation and tourism mediator culture innovation.