新媒体的发展为高校舆论引导带来了契机,也带来了挑战,同时,也给社会舆论环境、舆论生态等方面带来了深刻的变化。党中央十分重视宣传舆论工作。2016年2月19日,习近平总书记在党的新闻舆论工作座谈会上强调,党的新闻舆论工作是党的一项重要工作,是治国理政、定国安邦的大事,要适应国内外形势发展,从党的工作全局出发把握定位,坚持党的领导,坚持正确政治方向,坚持以人民为中心的工作导向,尊重新闻传播规律,创新方法手段,切实提高党的新闻 The development of new media has brought opportunities and challenges to the guidance of public opinion in colleges and universities. At the same time, it has brought profound changes to the social media environment and public opinion ecology. The CPC Central Committee attaches great importance to publicity work. On February 19, 2016, General Secretary Xi Jinping emphasized at the symposium on the work of the party’s news media that the work of the party’s press and public opinion is an important work of the party and is a major event for governing the country and setting an order for the country and the country. Keep pace with the party’s leadership, adhere to the correct political orientation, adhere to the people-centered work orientation, respect the laws governing the spread of news, innovate methods and means, and earnestly improve the party’s news