近年来,随着改革开放步伐的加快,对外交往日益频繁,国与国之间的交流也越来越广泛,跨文化交际正在引起越来越多的人的关注。特别是社会信息化程度的提高,国际互联网的开通使更多的人足不出户便涉及到跨文化交际。因此,时代的变化和要求,使我们对跨文化交际中的中西方文化差异渐渐地重视起来,对跨文化交际与中西方文化差异问题的探讨对于我们与外国人的交流有着重大的实际意义。 In recent years, with the acceleration of the pace of reform and opening up, foreign exchanges have become increasingly frequent and the exchanges between countries have become more and more widespread. Cross-cultural communication is attracting more and more people’s attention. In particular, the improvement of social informationization and the opening of the Internet have made more people involved in intercultural communication without leaving home. Therefore, the changes and demands of the times make us gradually attach importance to the cultural differences between China and the West in intercultural communication. The discussion of intercultural communication and the cultural differences between China and the West is of great practical significance for our exchange with foreigners.