广告作为经济信息的载体,其包含的文化背景是一个不容忽视的重要因素。本文从地域文化及其与广告设计之间的关联性为出发点,基于地域文化独特、多元、乡土、传统的特征,提出广告设计利用源形式展现新形象的设计策略,为多元文化发展奠定了基础,在广告设计艺术的信息传递和实践创新中发挥了有效的作用。 Advertising as a carrier of economic information, its cultural background is an important factor that can not be ignored. Based on the relationship between regional culture and advertising design, this paper proposes a design strategy of using advertising source to display new image based on the unique, diverse, native and traditional characteristics of regional culture, which lays the foundation for the development of multiculturalism , Has played an effective role in the information transmission and practice innovation of advertisement design art.