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论文从回复质量和社会期望作答两个视角研究了纸笔调查、网站调查、BBS调查、微博调查以及即时通信调查间的数据质量差异。结果表明:不同敏感程度的量表会对五组调查的数据质量产生不同影响;同一量表下五组调查在回复质量方面存在显著性差异;量表的敏感程度会对五组调查带来不同程度的社会期望偏差影响。本研究旨在指明五组调查间的模式差异对调查数据质量的影响,以便调查者今后在整合混合模式数据时能够充分考虑可能存在的风险。
The paper studies the differences of data quality between paper-pen surveys, website surveys, BBS surveys, Weibo surveys and instant messaging surveys from the perspectives of reply quality and social expectations. The results showed that: the scales of different sensitivities had different effects on the data quality of the five surveys; there were significant differences in the quality of the responses among the five surveys under the same scale; the sensitivity of the scales would bring different results to the five surveys The degree of social expectations bias. The purpose of this study is to indicate the impact of the pattern differences among the five surveys on the quality of the survey data so that investigators will be able to take full account of possible risks in the future when incorporating mixed-mode data.