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转型:2002年很多高科技企业谈及转型。其实这是一个旧话题几年前郭士纳带领IBM成功向电子商务转型,我们每一个人仍然记忆犹新,以至于这位传奇人物去年离开IBM时还引起了媒体的关注。时隔多年,不仅IBM依然对转型痴心不改,这个普通的词汇已经成为许多希望改变自身形象的公司的最常用话题。眼下转型的意义在于大家如何用非常规的方式走出所谓IT的冬天。不过很多人怀疑转型只不过是一种宣传方式,以前企业之间打招呼时常问:“你上市了么?”现在是:“你转型了么?”
Transformation: Many high-tech companies talked about restructuring in 2002. In fact, this is an old topic. A few years ago, Gerstner led IBM’s successful transition to e-commerce. Each of us still remembered so much that the legend left the media last year when he left IBM. After years, not only is IBM still fooling around with change, the common vocabulary has become the most common topic for many companies that want to change their image. Now the significance of transformation is how we out of the so-called IT in an unconventional way the winter. However, many people suspect that the transition is only a way of propaganda. In the past, when greeting enterprises, they often asked, “Are you listed?” Now: “Are you restructuring?”