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随着社会文化的不断进步,人们对户外活动也越来越重视,对于户外新媒体广告也接收的越来越多。在信息话不断完越来越形式丰富的广告信息。同样对于日益激烈的广告行业来说,只有不断地创新出新的令大众感兴趣的广告信息才会使广告公司处于一个优势地位。因此通过了解广告创意思想,综合新媒体技术,广告创作空间,对户外新媒体广告创意思考做了简单的分析讨论。
With the continuous improvement of social culture, people pay more and more attention to outdoor activities and receive more and more advertisements for outdoor new media. More information in the form of endless advertising messages. Also for the increasingly fierce advertising industry, advertising companies can only take a leading position by continuously innovating new advertising messages that are of interest to the general public. So by understanding the idea of creative advertising, integrated new media technology, advertising creative space, outdoor advertising creative thinking of new media made a simple analysis and discussion.