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掌握上游制造商和代理商两个群体的动态对零售商战略方向的掌握和把控非常关键。进入2009年,四大动向非常值得关注并进行深入研究:一是制造实行商零渠道多元化的策略动向;二是厂家中间渠道模式的变化动向;三是销售公司的发展动向;四是厂家渠道下沉的发展动向。掌控这些动向,对区域零售商的战略制定大有裨益。
Master the upstream manufacturers and agents of the two groups dynamic retailers strategic direction control and control is critical. Into 2009, the four major trends deserve great attention and conduct in-depth study: First, the implementation of retail channels to achieve diversification of business strategy; Second, manufacturers of intermediate channel patterns of change trends; Third, sales of the company’s development trend; Fourth, manufacturers channels Sinking of the development trend. Take control of these developments can be of great benefit to the strategy of regional retailers.