在当前激烈的市场竞争中,对于一个经营得法充满活力的企业来说,需要有以下三个“知名度”。一是产品知名度。俗话说:“好酒不怕巷子深”。其实,在当今市场瞬息万变的情况下,新产品、质量优,但不宣传,无“知名度”,也会陷入死胡同。某市酒厂,生产出颇有风味的优质产品后,由于不注意产品的宣传,坐等买主上门,缺乏“知名度”,光顾者廖廖无几,现在有一些企业产品销路不畅,未必是产品不好。身居“深巷”,等客上门,恐怕是一个重要的因素,这就难免产生“养在深闺人未识”“酿在深巷人未知”的局面。从事商品生产的企业,都有一个产品转化为商品的过程,要尽快销售自己的产品, In the current fierce market competition, there are three “familiarities” that are needed for a company that has a good deal of business success. First, product awareness. As the saying goes: “Good wine is not afraid of a deep alley.” In fact, in today’s ever-changing market, new products and excellent quality, but no publicity, no “famous”, will also be dead. A certain city winery, after producing quite flavorful high-quality products, due to not pay attention to the product’s publicity, wait for buyers to come to the door, lack of “familiarity”, few people are patronizing, and now there are some poor sales of products, not necessarily products are not it is good. Being in the “deep alley” and waiting for customers to come to the door may be an important factor, which inevitably leads to a situation in which the “deep knowledge of people is unknown” and “breathing is unknown in deep alleys”. Companies engaged in the production of goods have a process in which a product is converted into a commodity, and it is necessary to sell its own product as soon as possible.