2008年5月12日下午2点48分,四川汶川县发生里氏8.0级地震,震感波及大半个中国。面对震灾,中国公关界第一时间作出反应。5月13日上午,中国国际公共关系协会(CIPRA)召开紧急会议,发出了《告全国公关界同仁书》,呼吁公关界同仁全身心投入到抗震救灾的行动中去,捐款捐物,并发挥自身专业特长,为国家、为灾区贡献才智和力量。 At 2:48 p.m. on May 12, 2008, a magnitude 8.0 earthquake hit Wenchuan County in Sichuan Province, affecting most of China. In the face of the earthquake, the public relations community in China responded first. On the morning of May 13, the China International Public Relations Association (CIPRA) held an emergency meeting and issued a “Letter to All People in Public Relations.” They called on public relations practitioners to devote themselves whole-heartedly to the earthquake relief work and donated money and goods and played Their own expertise, for the country, contribute to the disaster area intelligence and strength.