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邮发渠道是一种“古老”的渠道方式,存在较多的弊病,科技期刊生产者不能从这种发行渠道知道自己的订户究竟是谁,由此产生用户与生产者之间的信息脱离,不利于科技期刊的经营。从理论上分析得出:集约化发行所具有的优点,是将来科技期刊发行的希望。
The postal channel is an “old” channel with many disadvantages. Sci-tech periodical producers can not know who their subscribers are from this channel and thus generate information between the user and the producer Off, is not conducive to the operation of science and technology periodicals. It is theoretically analyzed that the advantages of intensive issuance are the hope of the future issuance of sci-tech periodicals.