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成都是国家区域中心城市、西部重要经济中心、全国重要综合交通枢纽、商贸物流金融中心。近几年,在经济全球化背景下,中国的西部地区赶超了东部沿海及中部地区,成为中国GDP增速最快的区域,中国西部的巨大发展潜力已经得到国内外认同。而作为西部经济中心兼旅游之都的成都吸引了大量外商与外国游客,但其各地多语标识却存在许多问题,给国外友人带来了许多疑虑与不便,有损成都城市形象。本文就此展开一系列讨论,以期反映问题,解决弊端,从而优化成都城市形象。
Chengdu is a national regional center city, an important economic center in the west, an important national integrated transport hub and a commercial and trade logistics and financial center. In recent years, in the context of economic globalization, China’s western region has surpassed the eastern coast and the central region to become China’s fastest-growing region in terms of GDP. The enormous potential for development in western China has been recognized both at home and abroad. As a western economic center and a tourist capital of Chengdu, Chengdu attracts a large number of foreign tourists and foreign tourists. However, many of its multilingual logos have many problems, which have brought many doubts and inconveniences to foreign friends and damaged the image of Chengdu. This article started a series of discussions in order to reflect the problems and solve the drawbacks, thus optimizing the image of Chengdu city.