临近世纪的交替,中国的文坛在二十世纪的倒计时中,充满了难以抑制的躁动。这不仅是表现为创作领域中纯文学疲软而通俗文学泛滥,在出版业,也出现了以往所少有的“炒作、包装”现象。一个非常成功的“包装、炒作”的范例当属《廊桥遗梦》。一年多来“廊”迷风起云涌。而《廊桥遗梦》骄人的成绩,又不可避免地带动了出版业的“廓”烟四起。 As the turn of the century approaches, the Chinese literary world is full of restless restlessness in the countdown of the twentieth century. This is not only manifested as the weakness of pure literature in the field of creation but the proliferation of popular literature. In the publishing industry, there have also been rare phenomena of “speculation and packaging” that were rare in the past. A very successful example of “packaging, speculation,” was undoubtedly the “Cangqiao Yixian.” Over the past year “Gallery” surging. However, the impressive achievements of the “Cangqiao Nianmeng” inevitably drove the “outline” of the publishing industry to pieces.