论文部分内容阅读
国务院国资委研究中心主任王忠明博士、中国国际名牌协会会长解艾兰、广东省社科院院长梁桂全,中国首席品牌官俱乐部创始人、创意中国产业联盟执行主席杨学云,亚洲品牌委员会、国际首席品牌官资质认证机构、全国品牌管理人才资质评价办公室流鹰等最近纷纷发表文章或谈话,对中国品牌建设谈了许多独特的见解和宝贵意见,现摘要如下。
Dr. Wang Zhongming, Director of the Research Center of the State-owned Assets Supervision and Administration Commission of the State Council, Mr. Liang Guiquan, President of the Guangdong Provincial Academy of Social Sciences, Chairman of the China Association of International Famous Brands, Founder of China’s Chief Brand Officer Club, Executive Chairman of Creative China Industry Alliance, Yang Xueyun, Asian Brands Council, International Chief Brand Qualified certification agencies and the National Qualification Office for Brand Management Qualifications Liu Ying recently published articles or talks. They discussed many unique opinions and valuable opinions on Chinese brand building. The summary is as follows.