多年来,扬州市委、市政府将旅游业放在十分重要的位置,提出以建设旅游名城和打造旅游产业强市为目标,推进旅游产业从重要产业向主导产业转变,旅游产业的地位不断提升。但比照同类城市特别是一些新兴旅游城市,“资源优势与产品优势不对称,产品优势与经济优势不对称,管理职能与产业发展不对称”的问题依然存在。为此,要抓住国家大力发展旅游业的契机,进一步加大力度推进旅游资源整合,实现扬州旅游产业的大发展与大跨越。一、创新体制,完善机制,实现旅游资源管理一体化。一是改革行政管理体制。围绕“旅游资源从行政管 Over the years, Yangzhou municipal government put tourism in a very important position, proposed to build a tourist city and build a strong tourism industry as the goal, to promote the tourism industry from a major industry to a leading industry change, the status of the tourism industry continues to improve. However, compared with similar cities, especially some emerging tourist cities, the issue of asymmetric resource advantages and product advantages, asymmetric product advantages and economic advantages, and asymmetric management functions and industrial development still exists. To this end, we must seize the opportunity to vigorously develop the tourism industry in our country, further intensify efforts to promote the integration of tourism resources and realize the great development and major leaps in the tourism industry in Yangzhou. First, innovation system, improve the mechanism to achieve the integration of tourism resources management. First, reform the administrative system. Around the ”travel resources from the administration