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在我国经济发展的新常态下,传统产业相对饱和,产能过剩矛盾突出;而消费领域随着城乡居民收入的增长,其个性化、多样化消费渐成主流。旅游业作为新兴朝阳产业已经成为全球经济中发展最强劲和规模最大的产业之一。而旅行社作为旅游业中的一个环节对带动民众出游,拉动内需起到了不可忽视的作用。目前我国旅行社总量大,约20000多家,但是普遍是弱小散差,尤其是缺乏自身的宣传营销渠道,严重制约其自身发展。本文以实例的形式探讨小微旅行社如何快速建立自己的宣传营销自媒体平台,在日益激烈的市场竞争中得以生存。
Under the new normal of economic development in our country, the traditional industries are relatively saturated and the overcapacity is contradicted prominently. In the consumer field, with the growth of urban and rural residents’ incomes, the individualized and diversified consumption has become the mainstream. As a new rising industry, tourism has become one of the strongest and largest industries in the global economy. And travel agencies as a link in the tourism industry to promote public travel, stimulating domestic demand has played a role that can not be ignored. At present, the total amount of travel agencies in our country is large, about 20,000, but they are generally weak and scattered. In particular, they lack their own propaganda and marketing channels and seriously restrict their own development. This article explores how the small micro-travel agency quickly establishes its own self-propaganda and marketing self-media platform in the form of an example to survive in the increasingly fierce market competition.