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近年来,由于不断增加的人工成本、沉重的租金压力以及网络书店低价折扣书的冲击,实体书店生存的压力越来越大,国内外独立实体书店生存状况令人忧虑。2011年10月,拥有16年发展历史,国内最大的民营连锁书店光合作用关门歇业的消息一经传播更是引爆整个民营书店行业。自媒体时代,在人们阅读方式与购买方式改变的冲击下,实体书店接二连三地关张,这究竟是传统文化传播阵地的悲哀,还是新时代文化消费的必然趋势?实体书店如何坚守,未来出路又在何方?
In recent years, due to increasing labor costs, heavy rental pressures and the impact of low discount books on online bookstores, physical bookstores have become increasingly pressured to survive. The existence of independent physical bookstores at home and abroad is worrying. In October 2011, with a history of 16 years of development, the news of the closing of photosynthesis in China’s largest private chain bookstore was detonated even in the private bookstore industry. In the era of media, under the impact of the change of people’s reading mode and purchasing mode, the entity bookstore closes one after another. Is this the tragedy of traditional culture transmission or the inevitable trend of cultural consumption in the new age? How to stick to the bookstore, Where?