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看点:高昂的价格只是宾利的表象,问题的关键在于宾利把自己的制造过程以艺术化的方式变成加值的过程,并且竭尽所能维持这样的过程。这是宾利历经80多年风雨,两易其主,价格却始终不倒的原因所在。
Aspect: The high price is only Bentley’s appearance. The crux of the problem lies in Bentley’s process of artificially turning Bentley into a value-added process and doing everything in its power to sustain such a process. This is Bentley after more than 80 years of wind and rain, the two easy its price, the price has not fallen reason.