工程机械制造商渠道整合势在必行渠道整合是国内很多工程机械企业都面临的难题。放眼目前国内工程机械制造商,在经销渠道方面往往面临2种困境:一是区域市场内渠道过于密集,但渠道实力差,竞争力不够;另一种是区域市场内渠道数量少,渠道的辐射能力远远不够。前一种情况由于区域密集导致经销商的经营范围小,销量不能上规模,在如今行业整体利润不高的情况下,经销商生存困难,没有太多的精力用于市场开拓,发展前景暗淡,对制造 Construction machinery manufacturers is inevitable channel consolidation is the integration of many domestic construction machinery companies are facing problems. Looking at the current domestic construction machinery manufacturers, distribution channels are often faced with two kinds of dilemmas: First, the channel in the regional market is too dense, but the channel strength is poor, the competitiveness is not enough; the other is the regional market, the number of small channels, channels of radiation The ability is far from enough. In the former case, the dealer’s business scope is small and the sales volume can not be on the scale because of the regional concentration. In the situation that the overall profit of the industry is not high now, the dealers have difficulties in survival and do not have much energy for market development. The development prospect is bleak, Made to