北京啤酒厂在国内是知名企业,该厂为增强实力、扩大规模、提高效益,与香港中策集团有限公司合资成立了北京中策北京啤酒有限公司。合资后的“北啤”紧紧围绕市场转,他们采取的两招是:动态生产与弹性销售。过去,“北啤”的生产组织方式是以产定销,着眼点在如何发挥设备能力,1993 The Beijing Brewery is a well-known company in the country. The plant has established a joint venture with Hong Kong China Strategic Group Co., Ltd. to establish Beijing Zhongce Beijing Brewery Co., Ltd., in order to enhance its strength, expand its scale, and increase its efficiency. After the joint venture, “Beibei Beer” moved closely around the market. The two measures they adopted were: dynamic production and flexible sales. In the past, the production organization of “Northern Brewery” was based on production and sales, focusing on how to exert its equipment capabilities.