我们生活在一个符号的帝国里,而广告是这个符号帝国的“国王”。日常生活的基本经验告诉我们,我们的生存环境正在大幅度地广告化。当今发达社会的两件怪事,一是看电视成为人的主要社会活动之一,人们花费在这上面的时间仅次于工作与睡觉;二是所有的社会群体都在观看广告,尤以儿童、老人以及家庭妇女为最甚,这两件怪事同样也发生在中国。的确,无论我们走到哪里,无论把眼 We live in a symbolic empire, and advertising is the “king” of this symbolic empire. The basic experience of daily life tells us that our living environment is being greatly advertised. One of the two strange things in today’s developed society is that watching television becomes one of the main social activities of people. People spend more time on this than working and sleeping. Second, all social groups are watching advertisements, especially children. The elderly and family women are the worst. The two strange things also happened in China. Indeed, wherever we go, regardless of the eye