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互联网时代,科学技术的成熟拓展了传统媒体的传播形式与传播渠道,使得传统媒体与新兴媒体之间的界限逐渐淡化。全媒体传播以受众的需求为基准,接收信息终端的细分化将受众从年龄、阶层、地域、喜好等方面进行分类,提供着个性化的细致服务,起到了全面覆盖的传播效果。本文将以全媒体语境为背景,分析全媒体语境下电视播音主持的发展。
In the Internet era, the maturity of science and technology has broadened the channels and modes of dissemination of traditional media, and has gradually weakened the line between traditional media and emerging media. Based on the needs of the audience, all-media dissemination is based on the subdivision of the receiving information terminal, which classifies the audiences according to their age, class, geographical area, and preferences, and provides a personalized and meticulous service and plays a full coverage of the dissemination effect. This article will be based on the context of all media to analyze the development of television broadcasting host in the context of all media.