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本文介绍了温州民营企业的发展现状,同时对温州民营企业国际化经营进行了SWOT分析,探讨温州民营企业国际化经营的战略选择问题。采用归纳法进行研究,总结了温州民营企业国际化经营特点,并对其国际化经营成功进行了分析,根据得到的启示,从改进管理方式、国际合作、制定品牌战略、提高技术水平、培养人才方面对温州民营企业国际化经营提出了对策建议。
This paper introduces the current situation of private enterprises in Wenzhou, and at the same time carries out the SWOT analysis on the international operations of private enterprises in Wenzhou to discuss the strategic choice of Wenzhou private enterprises in their international operations. Based on the inductive method, this paper summarizes the characteristics of international operation of private-owned enterprises in Wenzhou and analyzes the success of international operation. According to the enlightenment, from improving management methods and international cooperation, developing brand strategy, improving technical level and cultivating talents In terms of international management of private enterprises in Wenzhou put forward countermeasures and suggestions.