企业公关学随现代市场经济发展而发展．既是一门精深的交际学说，也是一个重要的经营方法．它和企业管理、企业经营共同构成特有的现代企业文化，推动企业经营向广阔的市场空间发展延伸。多国企业管理专家P·德鲁克博士曾经说过；如果说现代企业走向世界需要两翼勋飞的话，那么 Public relations learning with the development of modern market economy and development. Is a profound theory of communication, but also an important method of management. It and business management, business management together constitute a unique modern corporate culture, and promote business development to a broad market space extension. Dr. P Dr Drucker, a multinational management expert, once said that if the modern enterprise needs two wings to fly to the world, then