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外销企业三次转型之路被称为“西征冠军”的广东新宝电器股份有限公司位于珠三角家电重镇顺德,始创于1995年。新宝专注于全球小家电市场,是中国电热水壶、咖啡壶、搅拌机、多士炉等小家电的最大出口商,全球电热水壶市场连续多年占有率第一。2011年,新宝营收约8亿美元,其中欧洲、美洲市场所占份额各为40%。新宝总裁曾展晖接受《经理人》专访时说:“总体而言,在中国的出口型小家电企业中,新宝是行业第一,比位居第二的企业在全球的市场份额要多10%。我们有4个产品线,全球产销量都是最大的,年销售电热水壶近1400万台,电
Exporting enterprises three transformation of the road known as the ”Champions League“ Guangdong Xinbao Electric Co., Ltd. is located in the Pearl River Delta home appliances town of Shunde, founded in 1995. Xinbao specializes in the global small household appliance market and is the largest exporter of small electric appliances such as electric kettles, coffee makers, mixers and toasters in China. The global electric kettle market occupies the first place for many consecutive years. In 2011, the new treasure revenue of about 800 million US dollars, of which Europe, the Americas share of each 40%. Speaking in an exclusive interview with ”Manager“, president of ZTE, Zeng Chin-hui said: ”Overall, Zamboang is number one in China’s export-oriented small household electrical appliance enterprises and has the second largest market share in the world 10%. We have 4 product lines, the world’s largest production and sales are, nearly 14 million sets of electric kettle sales, electricity