随着国内市场竞争的日益剧烈,服装产品也在市场斗争中不断升级。原材料的竞争、人才的竞争、市场占有率的竞争、品牌同质化的竞争,导致整个服装行业出现严重的两级分化:一是高端品牌不断的涌现与价格的提升;二是低端品牌靠“量”来维持生存,占领庞大的二、三类销售市场。国 With the increasingly fierce competition in the domestic market, apparel products are also constantly escalated in the market struggle. Raw material competition, talent competition, market share competition, brand homogenization of competition, leading to the entire apparel industry serious two-level differentiation: First, the continuous emergence of high-end brands and price increases; second, low-end brands rely on “Volume ” to survive, occupy a large two or three types of sales market. country